Machine translation has become an almost indispensable technological necessity in today’s world. With the help of neural-based translation engines, large volumes can be translated, with faster turnaround times and at lower costs when compared with 100% human translation. However, there are still many unknowns, so let us try to answer the questions we are asked…
If you are already a user of Google Translator‘s or DeepL‘s machine translation, you will have noticed that it has greatly improved. The sentence structures are satisfactory and functional. The shortcomings are mainly to be found in the choice of terminology. By this we mean choosing the most appropriate word out of a variety of…
In the world of marketing, we have to deal with “Chinese Whispers” style communication on a daily basis. If translation processes are not well controlled, then decoding a message in different languages and for different listeners can become a catastrophe. If you are faced with a global communication campaign, you will find that your listeners…
ChatGPT has burst onto the scene in the field of automated content creation, and many have raised their voices to declare the end of human intelligence. Or, at least, the end of certain activities associated with it, which are admittedly annoying and unavoidable, as may be the case with translation. I understand that translation can…
A couple of weeks ago a prospective client told me about her intention to implement a Google auto-translate plugin (in Spanish) in her online shop. It would be created with PrestaShop. I held my breath, counted to ten and used a polite tone to tell her that it was not an ideal option. However, a…
Out of love, perhaps? Because when faced with a PDF format, almost everyone swoons. It is safe, strong, unflappable. You can compress it, send it, twist it, tag it, slice it, combine it, and it can withstand anything, without losing its composition, without altering the layout of the page, as fresh as the moment it…
In this blog post, I wanted to add my own small contribution to the wealth of useful publications such as “How to ruin a company in 10 days”, “How to lose a client in six steps” or “The Ultimate Handbook for Business Failure”. As these publications are in high demand and have a high level…