Google AdWords Campaign
Google AdWords Campaign for Wheelabrator
Development of an online advertising campaign through Google's AdWords program.
Wheelabrator Group, a Norican Group company, offers surface preparation solutions. As world industry leaders, their main marketing channels are industrial fairs. Nevertheless, they were looking for new ways to reach clients. Mass channels were not an option because, dealing with highly specialized machinery, the cost would have been too high. For this reason we suggested the creation of advertising campaigns through AdWords, in which the client only pays when a user clicks on the ad to be directed to their website.
The campaign can be entirely controlled, since it can be diversified into several groups of ads, and one can define the geographical areas where the ad is directed to, as well as the languages, key words, and even the daily budget allowed. For Wheelabrator, this provided a way to capture potential clients with very little effort, since lexiapark managed each campaign ad, generated outcome reports, and implemented the necessary changes to optimize the performance to its maximum capacity.